ABOUT

Hi! I’m Marlena,

and I’m here to help independent beauty and wellness service providers like you build the career you’ve been dreaming about—without the burnout, overwhelm, or influencer-level social media skills.


Sound familiar?

You’re frustrated because:

✔ Business is slower than you’d like.

✔ The idea of becoming a social media influencer makes you cringe.

✔ You’re so burned out you don’t even know what day it is.

You’ve probably already tried:

👎🏽 Taking on a second job.

👎🏽 Piling up certifications to offer all the services.

👎🏽 Raising your prices (or lowering them, or raising them again…).

And yet, here you are—wondering why nothing’s working and thinking about quitting the industry all together.

Been there, done that.

I’ve lived this struggle, starting from scratch to build a clientele after each of my 3 babies were born and each time I decided to pivot my career.

I tried all the wrong things:

❌ Discounting my services.

❌ Offering everything to everyone.

❌ Being available at all hours of the day (and night).

❌ Handing out business cards like candy.

❌ Sitting around hoping for walk-ins.

None of it worked.

Instead, I was left juggling financial stress, mental exhaustion, survival-mode hustling, and mom guilt.

Then, everything changed.

It wasn’t until I invested in learning real business and marketing strategies that the lightbulb went off. I took what I learned from business coaches, my own experiences, and observations from other industries and created processes that actually worked.

Since then, 

✅ I opened my own salon during the pandemic and not only survived but grew.

✅ I’ve expanded my business.

✅ I work less behind the chair and earn more.

✅ I get to be present for my family.

✅ I actually take planned time off—and enjoy it.

✅ And I’m still growing, evolving, and dreaming big!

What does this mean for you?

I’ve been where you are. I know the struggle of trying to make ends meet while building a career you’re passionate about. I’ve done the trial and error (so you don’t have to), and I’ve designed a roadmap to help you build a business that supports your life—not the other way around.

Let’s skip the scenic route.

My journey was full of twists, turns, and detours, but it’s brought me here—with the passion to help you design a business that gives you freedom, fulfillment, and the income you deserve.

A few fun facts about me:

🌴 I’m a California girl who cheers for the Rams, 49ers, Lakers, Dodgers and

🥑 Extra avocado

🍫 Chocolate is my love language.

💙I’m a proud boy mom, married to my high school sweetheart.

Ready to take the next step?

Let’s start designing the business (and life) you’ve always wanted.